I have a smaller dog that was constantly sneaking up on the couch. I'm come back downstairs to find the pillows smashed in and the spot warm from, hmmm, a dog being curled up taking a little nap? hahah. I ended up getting her a bed of her own and put it in the living room. Okay, the "bed" is actually my carryon luggage - one of those rolling suitcases. hahah. For some reason, I gave that a try. I stuffed it with a pillow and encouraged her on it and for a couple days I always sat down there by it to make it seem like the "best seat in town". Now, she wont leave it. Even when I go upstairs in my office for hours, I come back and there she is: snuggled up in my luggage. LOL. So, maybe if you set up a little nook where your dog can snuggle and make it seem like your jealous of their seat, then this might work for you.