As a business owner who knows the importance in putting out a GOOD first impression with my website, I find that site disturbing.
If you feel that it is "none of anyone's business" (as I often hear when I inquire about the lack of credible info on a breeders website) to know information about the puppy's parents, or health testing, etc, then don't use a website! A website, in my opinion, is there for the purpose of communicating to your customers in a written fashion instead of the old fashioned verbal way. Being evasive only leads people to be distrusting, and it doesn't represent these folks in a way, that I'd say, leads to the notion that they are reputable in their breeding practices.
Further more, I'm TOTALLY AGAINST the sale of puppy's in pet stores. You are unable to view the parents, the environment in which the puppy was raised, the interaction between other puppy's, etc. You often don't get dogs that are sound in health and temperament as testing is not important to 99.99% of dog sale facilities, nor are the RETAIL CLERKS (not breeders, not dog experts, just someone who can work a cash register) familiar with the breed enough to offer good advice or screening to potential puppy owners. Who ever shows up with the money gets the dog.
Since he advertises himself as; "you online store to the dog of your dreams" (for cripes sake, he can't even put a sentence together on a professional website
), then I'd have to say I'd stay as far away from him as I would any other pet store!
And on top of that, he sells multiple breeds, which is indicative of a broker/puppy miller. Devoted breeders spend too much time investing their efforts (and funds!) in their chosen breed to educate themselves as much as possible on health, temperament, and breed standards that it's VERY rare to find a
reputable breeder who delves into several breeds. Especially ones not closely related in type, purpose, or standard.
Over all, I'd stay FAR FAR away from this "breeder" based on the impression he is creating with his website.