It's not a food, just a supplement. I hope Mordy will correct me if I'm wrong, but from a read of the ingredients, I don't see a need in my dogs for this type of supplement with their diet of the Innova EVO.
I can see where it might be a good system if a dog was eating a poor quality food, although even the best supplement can't overcome the toxins in the majority of dog foods.
vetbalance is a dog food supplement. they are shooting out of the ground likemushrooms after a summer rain recently!
i didn't have much time, but i checked out the site today and immediately noticed a few things:
1. no ingredient list. they make all kinds of vague claims about what's in there and what it does for your dog, but did not post the ingredient label or any other factual information. i sent an email requesting a complete list of the actual ingredients used, an analysis of nutrient levels actually guaranteed in the product, and information about the amount of probiotics, especially the number of colony forming units (CFU) per gram. once i get this information (which i doubt, they will give me to be honest), i can make a more detailed statement if it is actually useful or not.
meanwhile i'd recommend that anyone who wants to feed a supplement stick to well known, proven brands like doc kruger's, missing link or nupro, or make your own from human grade ingredients. whoever wants info on how to do that, what to buy for it, and how much it will cost - feel free to PM me.
2. it's a multilevel marketing scheme. this means the manufacturer doesn't sell the product directly, but sells it to distributors who in turn sell it to more people lower on the list, and each level of this pyramid has a bigger profit margin than the previous one. these people want to sell you a product at all cost because they have expenses to recover. flint river ranch and life's abundance pet foods are sold under the same scheme for example, that's why you see so many ads from different sellers for them allover the internet - it's a cheap place to advertise.
renee is right on saying that with a good quality food you have no need for such a product. you can spend the same amount of money on a much more specialized supplement plan, tailored for your individual pet's needs. some examples are fish oil, probiotics, vitamin C and some fresh, whole, unprocessed foods like eggs, raw bones, fruit and veggies.
i'll post an update if i ever get a reply with straight facts from the manufacturer.