I try to discourage it, although once in awhile my dog and I "slip". She has developed her soft bite, but the reason I still think it's a bad idea is she may not distinguish that others don't want her to play bite. Lots of people and kids play with her. So I figured the best thing for everybody is to not allow her to do it with me either, or keep it at a minimum, so that she doesn't get confused about whether it's ok or not.