How do you get rid of the ITCH of bug bites??? I have one on my ankle, and usually not letting myself scratch and then if I've been good about it the whole day giving myself a few minutes to scratch it works. But not this bug bite... It ITCHES. PAINFULLY. And it's in a place where I normally rub my heel against, so it has become a habit that didn't bother me until now because I can't stop. My ankle is bruised and bloody, and it still itches. Please help.