So the staff at the rescue I work for has been issued a challenge. We need to get the top ten foster dogs (the ones that have been there the longest) adopted. I was assigned Mattie.
Cute yes? Well she is incredibly shy. And absolutely terrified of men. And loud noises. And kids. She's been in her current foster home since October and still will not come anywhere near the husband. However, she loves women and does really well with other dogs. She's currently doing behavior work with our staff and any behavior work after she gets adopted is covered by the rescue. We can use any avenues we can think of to promote the dog - radio, newspaper, craigslist, whatever. But I need ideas on how to appeal to the right audience, which is presumably single women who are also ninjas and stay home a lot.
Help me Chaz - marketing is not my strong point and I have no idea what I'm doing!!
Cute yes? Well she is incredibly shy. And absolutely terrified of men. And loud noises. And kids. She's been in her current foster home since October and still will not come anywhere near the husband. However, she loves women and does really well with other dogs. She's currently doing behavior work with our staff and any behavior work after she gets adopted is covered by the rescue. We can use any avenues we can think of to promote the dog - radio, newspaper, craigslist, whatever. But I need ideas on how to appeal to the right audience, which is presumably single women who are also ninjas and stay home a lot.
Help me Chaz - marketing is not my strong point and I have no idea what I'm doing!!