I also use Manic Panic, and Ru is naturally tan-colored.
When he is freshly dyed he looks photoshopped in real life and kind of breaks people's brains because living things should not be that color.
This is Manic Panic's Fuschia Shock color. I use the same stuff on my own hair, and I have found an enormous variation between the different shades. The ones that look black in the jar come out super bright and last for weeks. The colors that look pretty in the jar have significantly less pigment, rinse out faster after dying, don't cover up other colors nearly as well, and wash out much faster. Manic Panic Cotton Candy Pink does almost nothing for either of us.
Ok I'm probably done geeking out about hair dye now.