IAMs is pushing their crap all over TV so they probably don't need a whole lot more help convincing people to feed their byproducts and animal digest to consumers. IAMs is doing with the general public what Hills' has done to veterinary customers. They give them all a sense that they are feeding their pets the very best, when in fact, anybody who reads their ingredients knows better. Imagine a REAL Hill's Commercial or IAMs commercial, if truth in advertising were to exist for pet foods.
Hi! We are going to feed your carnivore corn in several different, the cheapest ingredient we can find, and tell you it's the right thing for you to buy. Then we are going to make you pay dearly to buy a bag of it and laugh all the way to the bank. Don't worry. We will make it taste good by adding flavor in the form of chicken guts and the digest from dead animals.
(Flash to a shot of someone hugging a hired shiney, bright-eyed healthy pet that more than likely eats Eagle Pack).