My dogs are clever, they've figured out the whole "hide in treat thing". I take the pills, open their mouths and and stick the pill down the back of their throat, than I hold their mouth shut and rub their throat. After I see them swallow a few times I give them a good treat like Pupperoni and make sure they've swallowed the pill. ALL DONE! lol
But it's probably best to try hiding it in a treat first it's less traumatic!