I think I sort of get where Dizzy is coming from... maybe.
Here in Ontario, "pit bull" type breeds are banned. This has left a lot of the wrong types of people looking for other intimidating breeds. I've seen more Cane Corsos, Presas, etc. than I care to count, in the wrong hands. More irresponsible people are looking for breeds like this to breed, to "get around" the pit bull ban. Dogs that in the wrong hands, bred by the wrong people, can be serious problems.
I can see the potential problem that lies in having a standard that reads as the Fila does. You Renee have had the experience of talking to those who know, to better understand what the standard really means, many won't care enough to take that opportunity. (Heck, I had a woman in the store once that was having a breeding pair of Coton de Tulear shipped to her from some puppy mill in the states. She couldn't even pronounce the name properly, but she could "make a ton of money" breeding them).
I would hope that those of you who are passionate about the breed would also be passionate about preventing the damage that this can cause to the Fila as a breed, by better educating the general public about what they are and what types of homes best suit them.
Or am I way off base?