"I love you"? To your SO, parents, siblings, children, friends, extended family, pets, etc. Hope this isn't too personal. I'm just curious because I'm sure it varies as to what is the norm from household to household. I made the poll multiple options because I'm sure it varies based on who we're referring to. And go! I'd say I say I love you to my SO on average several times a day because we see each other most days, to my parents probably a few times a week (mom more so than dad not for any reason except that I seem to be on the phone with her more often). If I'm around them, then it's more often. Siblings are probably a few times a month unless I'm seeing them in which case it's more often. And the extended family definitely varies from several times a month to rarely depending upon how often I get to see them. No kids here, so that's a moot point! I don't tell the pets I love them over the phone haha, but I do tell it to Boo quite frequently when she's around. Friends rarely. It was a very common phrase in my household growing up, but I figure some are more reserved with throwing it around regularly. I've always been reserved about using the phrase with non-relatives (except for my SO now).