I don't know why either...I agree with you, that there should be a stricter standard. In a perfect world, the 'perfect' cockapoo breeder would create a real club with strict standards (discussed amongst many other excellent breeders/fanciers). Agreed... Because of the idiots who continue to breed them that way. But there ARE people out there who have many generations. Like people have done for other breeds, I assume? Get enough generations until a breeder can have a clear idea of what the pups will look like. Alot of the cockapoo's I've seen DO look alike, and they even have the same cut. What's functional for the dog? What do well-bred ones look like today, and how can I improve that look...? What's an ideal temperment, etc. I've seen pretty much every coat color for cockapoo's, since both Cocker's and Poodle's coat colors vary tremendosely (sp?).