I bought Innova today for Brady. I didn't get the EVO, I got the Adult food. But they did give me some samples of the EVO, so I am going to see which he likes better. I just gave him a taste of it for a snack and at first he sniffed it and picked it up and spit it on the ground and then he ate it and went back to the bowl and dug into it. He has to do a taste test with all foods and give the new food his "floor test" before he can eat it. He is a weirdo, I know. But he seemed to really like it a lot so I am very happy about that. And it is not really that much more expensive to have your dog on a really good food. It is only like 2 dollars more than his other.