Best marketing practice for breeders?

Discussion in 'The Breeding Ground' started by Fran27, May 7, 2006.

  1. IliamnasQuest

    IliamnasQuest Loves off-leash training!

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    To answer the OP's post:

    The most effective way of selling depends on your motivation for selling. If people are just out to make money, then they pump out a lot of puppies and they advertise them on places like puppyfind. This can definitely be effective, but I don't think it's right.

    If your motivation for selling a puppy is because you bred a high quality bitch that has been fully health screened and has proven herself as to conformation and working ability, then you would never post on a place such as nextdaypets or puppyfind. Prior to breeding, you would have contacts with people who would be interested in a puppy. In showing your dog (part of the proving her in conformation and performance) you will have found people who are impressed with her and might want a puppy. The owner of the stud dog should also have people interested in puppies, as the stud dog would also be proven in conformation and working ability. So selling a puppy shouldn't be a tough thing to do - advertisement would probably not even be necessary, because you would have the contacts ahead of time.

    Advertising is not necessarily a bad thing, especially when you're first getting started, but a responsible breeder is going to make sure that they have done all the right things first and that they are producing truly quailty puppies. Then they will research each and every applicant for a puppy. The price for the pup will not be nearly as important as the home the person can provide.

    As far as the other posts in this thread .. there are SO many scams on places like puppyfind.com. I just wrote to them last week because someone was advertising a chow puppy for sale and the photo they had posted was MY dog. They'd taken the photo off of my website. Luckily the ad got deleted. But this is not uncommon.

    It was also mentioned by some that they would never buy a dog without seeing the dam/sire or the facilities, and wouldn't sell one without meeting the person face-to-face. Well, I'm lucky that not all breeders are like that! Up here in Alaska, I'm a long ways from most breeders. My last chow pup came from Ontario, Canada, which is many thousands of miles from here. I've never met the breeder, never seen the bitch or stud dog, and I had to go on a few photos and pedigree and phone calls to the breeder and the owner of the stud and the veterinarian. And then I had to go with my gut feeling. Same with the breeder - she didn't have the opportunity to meet me but she DID know of me (my reputation is actually pretty good in the chow world .. *L*).

    And Khana and I have been the perfect match.

    So while I agree that ideally you meet and see what things truly are, sometimes you also have to go with references and your gut feeling.

    Melanie and the gang in Alaska
     
  2. bubbatd

    bubbatd Moderator

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    Canadian ... was your Love the one you got from the pet store ?? Please be responsible !
     
  3. MomOf7

    MomOf7 Evil Kitty taco eater

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    I will second that!
     
  4. jess2416

    jess2416 Who woulda thought

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    Oooo thats a good one grammy....I havent really thought of it that way....I will think about it and get back to you....:D
     
  5. Wiggle Butt

    Wiggle Butt Love my Labs

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    This is how I see it...

    When you purchase from a pet store you are doing just that - purchasing. You may be rescuing that one puppy but your cash has just gone to provide for living hell for other dogs.

    When you adopt from the humane society those dogs generally are strays or owner surrenders from the shelter and your cash is going to support a good cause.
     
  6. Giny

    Giny Active Member

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    Exactly WB!

    When purchasing a pup from a pet store you have to look beyond just purchasing a pup. You have to look at where this pup is coming from, parents that are cages 24/7 as a breeding machine in deplorable living conditions. When pups get sold that means more pups to be pumped out to supply the demand.
     
  7. canadianmandy

    canadianmandy Certified Animallover!

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    UMMM no Like I said we bought a beagle (male) thats tail was kinked and nobody wanted him and we took him and found him a farmer who raised (not bred) beagles and taught them to hunt. Love is a puppy I gained from taking in an abandoned pregnant dog and rehomed her siblings and in doing so found her true owner. Who had reported the dog as stolen and was a totally diffrent man than the guy I saw ditching her (diffrent race / one was tall one was short. and I interveiwed neighbors). So she went back home happy. and I kept Love and her sister Buddie.
     
  8. Boxerowner

    Boxerowner New Member

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    I just want to say!! I advertised on Nextdaypets I am NOT a BRB or Mill. I sold 2 pups to 2 different families from that site and I get pictures, thank you notes, and phone calls all the time. Sorry if I don't have some Fancy website.

    I also advertised on qualitydogs.com I see nothing wrong with this they all went to happy homes and are to be spayed in the contract.

    puppyfind is just a site for scammers now so I wouldn't advertise on that site ever again.



    Here is Peach boy she sure looks abused
    [​IMG]

    [​IMG]
     
    Last edited: May 10, 2006
  9. MomOf7

    MomOf7 Evil Kitty taco eater

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    LIke I said before..Advertising is a tool that can be used many ways
    Can be used for good and bad, for informing and finding great homes.
    Word of mouth is best of course...
    Advertising can bring up alot of different avenues. Calls from people who have no idea about certifications or what to look for. There you have the opportunity to explain alot what you cant cover you can email. You can find great homes that didnt know where to look for a well bred dog. It can also be a tool for people who either mass produce pups or are bybs.
    Its just a tool, nothing more and nothing less. Its how it is used that makes it bad or good:D
     
  10. Twix04

    Twix04 New Member

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    That is the STUPIDEST thing I've ever heard!!!!!!!! Most people don't have the time or resouces to find reputable breeders w/o the internet! The internet is a valuble tool for selling animals, but it is the responsibily of buyer/breeder to be discrimate of certain venues and individuals. I agree sites such as NextDayPets.com are NOT where breeders should advertise their dogs, but to say that all websites are bad?! That's just stupid and short-sighted.
     
  11. bubbatd

    bubbatd Moderator

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    All I'll say right now is that any Good breeder does not have accidents --- they have planned litters with at least 1/2 the pups spoken for before they even breed.
     
  12. canadianmandy

    canadianmandy Certified Animallover!

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    What about the other half?
     
  13. Zoom

    Zoom Twin 2.0

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    They generally go to good homes via word of mouth in their breed's circle.
     
  14. taratippy

    taratippy New Member

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    What? If you take a dog from a rescue you are not lining the pockets of puppy farmers are you! You are not encouraging them to breed more and more because of demand, you are not encouraging byb's to think oh I can make some money on my puppy.

    If you take a dog from rescue you are clearing a space that may save another dogs life, you will be ensuring that the money you've shelled out goes to helping other dogs and not pumping up the bank balance of bad business who care nothing for animals.

    I truly find that attitude unbelievable on a site that was for dog lovers.

    I help out with a rescue and when you get a dog from them, the dog has been socialised, house trained, assessed with other dogs, animals and kids. I would give a rescue dog a chance everytime and think the money well spent.
     
  15. bubbatd

    bubbatd Moderator

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    Read my post again! I spoke with tongue in cheek ! Of course rescue is better !!
     
    Last edited: May 11, 2006

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