In my case, the breed to me is more important than the breeder. Just like was said, I'm buying a dog. If they're producing what I want, with the health clearances I want, I'm willing to over look a few things. There are things like crappy contracts that will make me look elsewhere though. If I want breed A, but was also looking at breed B, then whomever was closest to my ideal at the time would be who I'd go with. That said, if the two breeds were not similar it would be more up to what exactly I was looking for. For example if I was looking at Dutches and Labradors, I'd have to make a decision as to what I want. Because they're both so different in terms of what I want from those breeds, the dogs produced/lines ect are so much more important to me. But if they were similar, as Mals/Dutchies/some GSDs, then the contract, health clearances and what the breeder does during the litters early life/as well as type of dog they're producing becomes more important. I feel really strongly about breeds though. I'm not likely to seek out a Mal if I want another Dutchie, though it's possible if the breeder has both breeds. I'm also not likely to get a GSD if I wanted a Mal, even though they're really similar (in certain lines. I swear Knox is a Malinois parading around as a GSD. He's worse than some Mals I've known, actually). I have a few breeds I want to own still, but most of them are similar.