This guy is in Australia, so nothing from AKC would apply to him. Maybe they do call them "brown" dobermans in Australia. I'm also not sure if docking and cropping of ears is done in Australia like it is in the U.S. But regardless, he's doing this in order to make money only. The beginning bid of $800 AU is about $575 U.S.
The problem I have with this is that it's an unproven, untested dog that is being promoted as a "top quality" dog that will produce "top-quality" litters. He's also willing to allow his dog to breed to any bitch regardless of quality. There is no care taken to limit diseases (including transmittable diseases between dog and bitch, such as brucellosis) nor is there any professional assessment as to the worth of the dog. He is simply half-a-puppy-mill, providing sperm to other half-a-puppy-mill types.
I don't think that advertising makes someone a bad breeder. What makes them a bad breeder is breeding indiscriminately with no concern as to genetic health problems, temperament problems, proving of the dog's conformation, intelligence and workable instincts. A good breeder also looks into the bloodlines, chooses bitches to complement the male in an attempt to make good traits stronger and to weaken bad traits. And they don't sell pups without a great deal of information and assessment of the potential owners.
You just can't advertise on ebay if you're a good breeder because it takes too much of the control away from you. If he truly had a good dog, people would know it because they would have seen it at shows while he was proving his worth in the competition rings. This guy is just wanting to make money and couldn't care less about the quality of the offspring.
Melanie and the gang in Alaska